Configure Segment Match for data sharing

In this step, you will learn how to configure a Segment Match instance for sharing data with a partner. You will explore the process of creating and managing feeds, which bundle segments with configurations for sharing. You will also understand how to set up feed configurations, select segments, and choose partners for data sharing. This step will guide you through the key configurations, including governance and identity settings, to ensure data is shared appropriately and securely.

Next, you will delve into Segment Match pre-share insights to evaluate the potential value of data partnerships before sharing any data.