Set up a Segment Match connection

In this step, you will learn how to set up a connection with a partner using the Segment Match feature. You will explore the process of managing partners, sharing and receiving data, and using the connect ID for secure connections. By the end of this step, you will be able to establish a connection that allows data sharing between your organization and a partner.

Next, you will explore data governance controls in Real-Time CDP to manage which datasets can be shared with data partners.