Explore brand-to-brand collaboration features

In this step, you will learn about the use cases and features of brand-to-brand collaboration in Real-Time CDP. Discover how private connections, bi-directional activation, and the updated activate tab enhance collaboration between brands. Understand how these features enable marketers and advertisers to securely collaborate on co-marketing, campaign planning, and more. You will also see a demonstration of how brands like Luma Group and FitAthletics utilize these capabilities to optimize their marketing strategies.

This concludes the module on Real-Time CDP collaboration. You now have a comprehensive understanding of how to leverage collaboration features to enhance your marketing efforts.