Activate audiences in Collaboration projects

In this step, you will learn how to activate audiences to your collaboration partners within Real-Time CDP Collaboration projects. You will explore the Activate module, where you can select and send audiences for targeting, suppression, or expansion. You will also understand the prerequisites for activation, such as the need for your collaborator to have created destinations. By the end of this step, you will be able to effectively activate mutually overlapped audiences to enhance your collaborative marketing efforts.

Next, you will explore brand-to-brand collaboration, learning about the use cases and features that support these workflows in Real-Time CDP Collaboration projects.