Key takeaways

In this module, you learned how to effectively collaborate using Real-Time CDP by sourcing and managing audiences, connecting with publishers, and creating projects for collaboration. You explored how to compare audience overlaps, activate audiences, and utilize brand-to-brand collaboration features to enhance marketing and advertising efforts.

The following are some of the key takeaways from the module:

• Understand how to source audiences as an advertiser in Real-Time CDP Collaboration to facilitate effective partnerships.
• Learn to establish connections with publishers to enable collaborative marketing efforts.
• Gain insights into creating projects within Real-Time CDP Collaboration to drive marketing campaigns.
• Discover how to compare audience overlaps to identify relevant audiences for targeted campaigns.
• Activate audiences to collaboration partners to enhance campaign effectiveness.

Now it's time to measure how well you learned these lessons with a short quiz.