Explore identity and identity graphs in Experience Platform

In this step, you will explore the key capabilities of identity resolution in Experience Platform, including identity collection, identity graphs, and the Identity Service API. You will learn how the Identity Service links disconnected identities to create a unified customer profile, enabling seamless customer experiences across channels and devices. This step will provide insights into how Experience Platform manages identities to overcome the challenges of siloed data and disconnected touchpoints.

Next, you will delve into schemas and the Experience Data Model (XDM) to understand how they support real-time customer profiles and analytics in Experience Platform.