Explore schemas and Experience Data Model (XDM)

In this step, you will explore the Experience Data Model (XDM), which is the standard data model for describing customer experiences in Adobe Experience Platform. You will learn how XDM supports real-time customer profiles, machine learning, and Customer Journey Analytics. By understanding the components of schemas, you will gain insights into how to structure and ingest data effectively, laying a solid foundation for your Experience Platform implementation.

Next, you will delve into the key building blocks of XDM schemas, including fields, data types, schema field groups, classes, and behavior.