Quiz

To pass this module quiz, you must answer at least 2 out of 3 questions correctly. It is not timed, and you can retake it as many times as needed..

What is a key benefit of using Real-Time CDP to create a single real-time customer profile?

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1. It allows for personalized customer experiences across every touchpoint.
2. It ensures data is only collected from Adobe applications.
3. It prevents data from being used in marketing activities.
4. It limits the data sources to only known customers.

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How does Real-Time CDP enhance marketing efforts for brands?

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1. By merging data from multiple sources into a unified profile.
2. By providing a consistent and personalized experience across channels.
3. By restricting data usage to only Adobe products.
4. By eliminating the need for data governance.

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Which features of Real-Time CDP contribute to effective audience activation?

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1. Limiting data collection to Adobe sources
2. Using pre-built integrations for data activation
3. Creating audiences based on unified profiles
4. Utilizing destinations for multi-channel activation

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