Key takeaways

In this module, you explored the capabilities of Real-Time CDP, learning how to collect and merge data from multiple sources into a single real-time customer profile. You also discovered how to activate this data to create personalized customer experiences and navigated the Real-Time CDP user interface to understand the workflow for data integration, audience creation, and activation across various channels.

The following are some of the key takeaways from the module:

• Understand how to collect data from multiple sources and merge it into a single real-time customer profile.
• Learn to activate data to create personalized customer experiences across various touchpoints.
• Navigate the Real-Time CDP user interface to effectively manage data integration and audience creation workflows.
• Utilize the audience builder to compose audiences based on profiles and metadata.
• Activate profiles and audiences across multiple channels using pre-built integrations.

Now it's time to measure how well you learned these lessons with a short quiz.