Explore Adobe Real-Time Customer Data Platform

In this step, you will learn how Adobe Real-Time Customer Data Platform unifies known and unknown customer data to create and activate trusted customer profiles. Discover how the platform's enterprise data model collects, organizes, and governs first-party data, enabling you to enrich and segment profiles in real-time. You will also explore AI-powered insights, propensity scoring, and lookalike audiences to enhance your marketing strategies. Understand how to activate audiences across Adobe solutions and other marketing applications while maintaining data governance and privacy compliance.

Next, you will delve into an overview diagram of the Real-Time Customer Profile, which illustrates its capabilities within Adobe Experience Platform.