Quiz

To pass this module quiz, you must answer at least 2 out of 3 questions correctly. It is not timed, and you can retake it as many times as needed..

What is a key benefit of using Adobe Real-Time Customer Data Platform?

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1. It unifies customer data to create actionable profiles.
2. It requires extensive technical expertise to operate.
3. It relies on third-party cookies for data enrichment.
4. It only supports data from Adobe solutions.

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How does Adobe Real-Time Customer Data Platform enhance marketing campaigns?

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1. By using AI-powered insights to build complete and current audiences.
2. By relying solely on third-party data for audience creation.
3. By providing propensity scoring to predict customer behavior.
4. By limiting data activation to Adobe solutions only.

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In what ways can the real-time customer profile be utilized once it is built?

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1. It can only be used for email marketing campaigns.
2. It can be activated for both streaming and batch segmentation scenarios.
3. It can be accessed for journey analysis, data science, and machine learning.
4. It can be integrated with custom and partner applications through APIs.

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