Configure the Marketo Engage destination

In this step, you will learn how to configure the Marketo Engage destination within Adobe Experience Platform. This setup enables real-time synchronization of audience data and profile attributes, allowing for seamless integration across your marketing tech stack. You will explore key capabilities such as audience and profile sync, flexible sync options, and practical use cases like re-engaging leads and expanding reach for personalized B2B journeys. By the end of this step, you will be able to set up and activate a Marketo destination, ensuring efficient data flow between Adobe Experience Platform and Marketo Engage.

Next, you will learn how to configure a social destination, using LinkedIn Matched Audiences as an example, to further enhance your audience activation strategies.