Integrate Google Customer Match

In this step, you will learn how to integrate Adobe's Real-Time Customer Data Platform with Google's Customer Match capabilities. This integration helps brands engage with customers on Google's owned and operated properties, enhancing their outreach campaigns. Using the example of Luma, an athletic apparel company, you will see how to activate loyal customer segments across Google's platforms to maximize awareness campaigns. Discover how to leverage rich historical and real-time data to reach potential customers at critical moments in their buying journey.

Next, you will explore how to configure the Marketo Engage destination for seamless real-time synchronization of audience data and profile attributes.