Quiz

To pass this module quiz, you must answer at least 2 out of 3 questions correctly. It is not timed, and you can retake it as many times as needed..

What is a key benefit of integrating Google Customer Match with Adobe's Real-Time CDP?

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1. It allows brands to engage with customers on Google's properties to scale outreach campaigns.
2. It provides a way to create new customer segments within Google Ads.
3. It enables the synchronization of offline data with Google's advertising platform.
4. It offers a method to track customer purchases directly on Google's platform.

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How does the Marketo Engage destination enhance marketing efforts?

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1. By enabling real-time synchronization of audience data and profile attributes.
2. By providing a platform for creating new marketing campaigns.
3. By offering tools for designing email templates.
4. By allowing manual data entry for lead management.

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What are some outcomes of connecting to a social destination like LinkedIn Matched Audiences using Adobe's Real-Time CDP?

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1. It allows for the creation of new social media platforms.
2. It supports advertising spend optimization by using customer data.
3. It enables personalized offers based on customer purchases.
4. It facilitates identity matching using hashed email addresses.

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