Key takeaways

In this module, you learned how to integrate and configure various destinations within Experience Platform to enhance audience management and activation. You explored the integration of Google Customer Match, the configuration of the Marketo Engage destination, and the connection to social destinations like LinkedIn Matched Audiences. These steps empower you to effectively manage and activate audience data across different platforms.

The following are some of the key takeaways from the module:

• Understand how to integrate Google Customer Match with Real-Time CDP to enhance outreach campaigns on Google's properties.
• Configure the Marketo Engage destination for seamless real-time synchronization of audience data and profile attributes.
• Connect and activate audiences to social destinations, such as LinkedIn Matched Audiences, to optimize advertising spend.

Now it's time to measure how well you learned these lessons with a short quiz.