Key takeaways

In this module, you learned about the role of destinations in Real-Time CDP and how they enable data activation and export to various platforms. You explored different types of destinations, including connections and extensions, and understood their significance in supporting marketing activities. You should now understand how to effectively utilize destinations within Real-Time CDP to deliver personalized experiences.

The following are some of the key takeaways from the module:

• Recognize the importance of destinations as pre-built integrations for seamless data activation and export.
• Differentiate between connection and extension types of destinations and their respective workflows.
• Understand the data export methods, including batch and streaming, and their applications in marketing activities.
• Identify the use of the Experience Platform Destination SDK for creating new destination integrations.
• Comprehend the role of edge personalization destinations in delivering real-time personalized experiences.

Now it's time to measure how well you learned these lessons with a short quiz.