Module quiz

1. A/B Test and Multivariate Test
2. Experience Targeting and Multivariate Test
3. A/B Test and Recommendations
4. Automated Personalization and Recommendations. Both utilize Adobe Sensei's artificial intelligence

1. Building and naming the test experiences in the Visual Experience Composer
2. Setting the primary goal metric and any additional goals
3. Selecting an audience and choosing the traffic allocation method
4. Previewing the activity and sending QA links for review

1. A developer tool for writing JavaScript experience variations
2. A non-visual composer for email, kiosks, and native app channels
3. The default, marketer-friendly editor that loads a page by URL and lets you click to select and modify page elements to build test experiences
4. A reporting view that visualizes how each experience is performing

1. Any click that occurs anywhere on the page during a visit
2. Clicks on links that navigate to an mbox-tagged confirmation page
3. A click on a specific page element selected visually in the activity, useful for tracking CTA button clicks without depending on custom implementation events
4. The total number of clicks across all experiences divided by unique visitors

1. Editors can publish activities live but cannot edit experiences after activation
2. Editors can configure and build activities but cannot publish them live. Someone with Approver or Publisher permissions is required to make the activity live
3. Editors have read-only access and cannot save or edit activities
4. Editors can do everything an Approver can do, including publishing