Module quiz

To pass this module quiz, you must answer at least 4 out of 5 questions correctly. It is not timed, and you can retake it as many times as needed.

If you add an audience as a report filter after an activity is already live, what does this affect?

false

1. It applies retroactively to all data collected since the activity launched
2. It filters only the primary goal metric, not secondary metrics
3. It applies only from the moment it is added moving forward. It is not retroactive, so it will not include data collected before it was added
4. It automatically pauses the activity while the filter is being applied

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What does a "standard audience" in Adobe Target use to define its criteria?

false

1. Data uploaded from a CRM system or external API
2. Custom on-page parameters passed through the Target implementation
3. The 13 built-in system attributes Target provides out of the box, such as geo, browser, device, operating system, and visitor profile attributes like new vs. returning visitors
4. Segments imported from Adobe Analytics

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What are profile scripts in Adobe Target used for?

false

1. Pre-built audience templates that can be customized with a drag-and-drop interface
2. JavaScript snippets that automatically generate personalized HTML for each visitor
3. Scripts that capture and store custom visitor behavior values in the visitor's profile over time, enabling audience building and dynamic content decisions based on past actions across sessions
4. Scripts that replace on-page parameters by capturing all interactions from the browser's session storage automatically

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When you list multiple values within a single attribute field in the audience builder (for example, multiple country names), how does Target evaluate them?

false

1. All values must be true simultaneously. They act as AND statements
2. You must add each value in a separate container to get OR behavior
3. They automatically act as OR statements. Any one of the listed values being true is sufficient to qualify the visitor
4. All audience rules in Target behave as AND statements regardless of how they are arranged

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In audience builder URL rules, why is "contains" preferred over "equals"?

false

1. "Equals" is not available for URL-based rules in the audience builder
2. "Contains" reduces the audience size for more efficient test targeting
3. URLs often have additional parameters or characters after the pattern you are matching. "Contains" acts as a wildcard that catches those cases, whereas "equals" would exclude any URL where additional characters follow the pattern, missing valid traffic
4. "Contains" is faster to evaluate and reduces report latency

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