Module quiz
To pass this module quiz, you must answer at least 4 out of 5 questions correctly. It is not timed, and you can retake it as many times as needed.
Once a winning experience emerges in an auto-allocate A/B test, what does Target do?
false
- It stops the test and locks the winning experience as the permanent default
- It continues splitting traffic 50/50 until 95% confidence is reached
- It directs the majority of new visitors (about 80%) to the winning experience while keeping a smaller portion spread across all experiences for ongoing learning
- It immediately deactivates all non-winning experiences from the activity
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What happens to the allocation method setting once an A/B test has gone live and captured traffic?
false
- It can always be changed at any time without affecting collected data
- It becomes locked (grayed out) and cannot be changed. To use a different allocation method you must copy the activity and configure the new version before activating it
- It resets to a 50/50 split automatically after 7 days
- It can only be changed by an Approver, not an Editor
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What is an Experience Fragment in the context of Adobe Target?
false
- An HTML snippet created directly in Target's Offers library
- Any AEM page tagged for personalization that becomes available in Target automatically
- A reusable composite of AEM components, combining content, layout, and presentation into a self-contained unit, that must be published from AEM before it becomes available to use in a Target activity
- A Premium-only feature requiring a developer to configure the AEM-Target integration
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When should you save an HTML offer to the Offers library rather than creating it inline within an activity?
false
- Always. Inline offers are not supported in the Target interface
- Only when the offer contains images rather than text
- When the same HTML offer will be reused across multiple activities, saving it to the library avoids recreating it each time
- Only when the activity uses Adobe Analytics as the reporting source
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When multiple page elements are selected as a single conversion goal in Target, how are they evaluated?
false
- All selected elements must be clicked in the same session before the conversion is recorded
- Each element becomes a separate conversion goal reported independently
- They act as OR statements. If a visitor clicks any one of the selected elements, it counts as a conversion; you do not need to reselect the conversion elements on each individual experience since the goal applies globally across all experiences
- Multiple elements can only be selected if they all exist on the same page
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