Module quiz

To pass this module quiz, you must answer at least 4 out of 5 questions correctly. It is not timed, and you can retake it as many times as needed.
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Once a winning experience emerges in an auto-allocate A/B test, what does Target do?
false
  1. It stops the test and locks the winning experience as the permanent default
  2. It continues splitting traffic 50/50 until 95% confidence is reached
  3. It directs the majority of new visitors (about 80%) to the winning experience while keeping a smaller portion spread across all experiences for ongoing learning
  4. It immediately deactivates all non-winning experiences from the activity
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What happens to the allocation method setting once an A/B test has gone live and captured traffic?
false
  1. It can always be changed at any time without affecting collected data
  2. It becomes locked (grayed out) and cannot be changed. To use a different allocation method you must copy the activity and configure the new version before activating it
  3. It resets to a 50/50 split automatically after 7 days
  4. It can only be changed by an Approver, not an Editor
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What is an Experience Fragment in the context of Adobe Target?
false
  1. An HTML snippet created directly in Target's Offers library
  2. Any AEM page tagged for personalization that becomes available in Target automatically
  3. A reusable composite of AEM components, combining content, layout, and presentation into a self-contained unit, that must be published from AEM before it becomes available to use in a Target activity
  4. A Premium-only feature requiring a developer to configure the AEM-Target integration
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When should you save an HTML offer to the Offers library rather than creating it inline within an activity?
false
  1. Always. Inline offers are not supported in the Target interface
  2. Only when the offer contains images rather than text
  3. When the same HTML offer will be reused across multiple activities, saving it to the library avoids recreating it each time
  4. Only when the activity uses Adobe Analytics as the reporting source
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When multiple page elements are selected as a single conversion goal in Target, how are they evaluated?
false
  1. All selected elements must be clicked in the same session before the conversion is recorded
  2. Each element becomes a separate conversion goal reported independently
  3. They act as OR statements. If a visitor clicks any one of the selected elements, it counts as a conversion; you do not need to reselect the conversion elements on each individual experience since the goal applies globally across all experiences
  4. Multiple elements can only be selected if they all exist on the same page
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