Module quiz

To pass this module quiz, you must answer at least 4 out of 5 questions correctly. It is not timed, and you can retake it as many times as needed.

What does "lift" measure in a Target activity report?

false

1. The raw number of additional conversions gained by the variant experience
2. The probability that the observed difference between experiences is not due to chance
3. How much better or worse each experience is performing compared to the control, expressed as a percentage difference
4. The total number of unique visitors exposed to each experience

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What confidence level is the industry-standard threshold for declaring an A/B test result statistically significant?

false

1. 90%
2. 99%
3. 95%
4. 80%

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Why should you not declare a winner after only a few days of monitoring a test?

false

1. Target does not calculate lift or confidence until the 30-day mark
2. Early test data is typically choppy and unreliable. Conversion results fluctuate considerably in the first week or two, and the experience that ultimately wins was often the worst performer in the first few days; results need time to stabilize before they reflect a true signal rather than statistical noise
3. Declaring a winner early is fine as long as one experience has at least 100 unique visitors
4. Target suppresses report data during the first two weeks to prevent premature decisions

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Which A4T counting methodology is recommended for most analysis use cases?

false

1. Activity Impressions. Increments each time activity content is served by Target
2. Visits. Increments once per session for each visitor who enters the activity
3. Unique Visitors. Increments once when a user first qualifies for the activity
4. Total Visitors. Counts all site visitors whether or not they entered the activity

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What does the "Unspecified" line item represent in an Analysis Workspace Target activities report?

false

1. Visitors who qualified for a Target activity but whose data was lost due to latency
2. A placeholder for saved-but-not-yet-activated Target activities
3. Visits by people who were not entered into any Target activity during the selected time period. It should be removed from the report to avoid inflating totals and misrepresenting how much traffic was actually influenced by Target activities
4. Mobile visitors whose device type could not be determined

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