A/B test duration and "Adobe Analytics for Target" (A4T) reports: an overview

Adobe Analytics for Target (A4T) is a cross-solution integration that lets you create activities based on Analytics conversion metrics and audience segments. The A4T integration lets you use Analytics reports to examine your results.

After completing this module, you should be able to:

• Learn the best practices for planning duration and managing activities.

• Understand report metrics definitions for conversions, lift, and confidence.

• Identify statistically significant performance.

• Customize "Adobe Analytics For Target" (A4T) reports using Analysis workspace for enhanced insights.

In the next lesson, you will learn about planning test durations.