Personalize and optimize content with Adobe Target

Personalize and Optimize Content with Adobe Target is a recorded course where you will learn the core concepts and capabilities of Adobe Target. Through scenario-based activities, you will learn to create A/B activities (manual, auto-allocate, template, and multipage) using the Visual Experience Composer (VEC); build visitor audiences for Experience Targeting (XT); manage and create offers; and know when and how to interpret activity report results. This course also covers the content optimization and test design process, including the campaign strategy, optimization goals, benefits of using Analytics as Reporting Source for Target (A4T), roles and responsibilities involved in the optimization program, and activity conflict resolution. After completing this course, you should be able to: - Explain Target’s key features and benefits. - Explain content optimization and test design strategy. - Create A/B activities and perform QA. - Interpret A/B reports. - Create audiences in Target. - Create an XT activity. - Create an A4T activity. - Plan A/B test duration using test calculator. - Customize "Adobe Analytics For Target (A4T)" reports in Analysis Workspace.