Unify data for marketing usage
Businesses need to move from fragmented data and disjointed customer engagement to connected customer engagement. How do you achieve this?
After completing this step, you should be able to:
- Describe unified data in Experience Platform.
- Explain data flow and architecture in Experience Platform.
- Identify Experience Platform-based applications and Adobe Experience Cloud applications to provide real-time personalized customer experiences.
Access Experience Platform home page
In these videos, your instructor shows you how to log on to Experience Platform, view the basic components, and view the associated applications and documentation.
After the quiz, you'll learn about managing customer data in Experience Platform.