Creating Real-Time Customer Profiles from different data sources

In this module, you will learn how Real-Time Customer Profiles from different data sources are created and are ready for further access and use.

After completing this module, you should be able to:

• Manage Real-Time Customer Profiles.
• Understand audience composition.
• Create audiences and activate the audiences to destination.

Create and activate audiences in Experience Platform

In these videos, you will learn how to create two audiences, one by composition method and another by defining segment rules. These audiences will be activated to a destination on Amazon S3. The destination application further uses the segmented audience to send personalized recommendations.

Next, you'll learn about leveraging Experience Platform data in Platform applications.