Manage customer data in Experience Platform
The data foundation workflow and basics of data ingestion
Unified data is the key to achieving consistent and personalized customer engagement. In Experience Platform, data is ingested, structured, and governed by the data engineers and data architects.
This structured and ready-to-use unified data is further accessed and used by business practitioners, such as data analysts, marketing strategists, digital marketers, and data scientists.
After completing this module, you should be able to:
- Access and verify the existing data and data structure in Experience Platform.
- Observe customer data ingestion in Experience Platform.
- Verify the data policies that are applied to the ingested data, and View/Access the data that are applied with data policies.
- Observe different data dashboards in Experience Platform.
- Retrieve the data using Query Service.
Access the existing data and data structure
In this video, you will learn how to open a dataset and preview the profiles, then open the XDM schema and view the structure.
Verify unified customer data
Scenario: Customers interact with the DSN LUMA website anonymously and with registered identity. The customer data from different interactions is unified into a Real-Time Customer Profile.
In these videos, you will learn how to create a profile with different identities on the DSN LUMA website, then verify the unified profile in Experience Platform.
Observe ingested data from a CSV file mapped to XDM schema
In these videos, you will learn how to open an existing dataset and preview the data, then verify the ingested profiles in the dataset.
View applied data policies on ingested data
In these videos, you will learn how to apply data governance labels on specific data fields in a schema. After the demonstration, you will see how to open the schema and observe the applied data governance labels.
Next, you'll learn about Experience Platform dashboards and query service.