Leverage Experience Platform data in Platform applications

Experience Platform audiences can be used in Experience Platform applications, such as Real-Time CDP and Journey Optimizer, in Adobe Experience Cloud applications, such as Target, and in third-party destinations. The data lake data is used in some Platform applications, such as Customer Journey Analytics and Mix Modeler. Query service also uses data from the data lake.

After completing this module, you should be able to:

• Leverage Platform applications to create rich and real-time customer experiences.
• Describe Intelligent Services in Experience Platform.
• Explain the dataflow from Experience Platform to Intelligent Services.