Calculated metrics

Introduction to calculated metrics

This step explains what calculated metrics are and how they can help with your reporting needs.

What are Calculated Metrics?

The Adobe Analytics calculated metrics tool offers a highly flexible way of building, managing, and curating metrics from existing metrics.

Analysts can ask questions of the data without having to change their Analytics implementation.

Advanced calculated metrics combine metrics to create unique mathematical operations that are used as new metrics and can be combined with segments.

In the next step, you'll learn more about pre-defined and custom calculated metrics.