Segment containers

Segment container hierarchy

A Segment sets conditions to filter a visitor based on the visitor’s attributes or interactions with your site. To set conditions in a segment, you set rules to filter visitors based on visitor characteristics and/or navigation traits. To further break down visitor data, you can filter based on specific visits and/or page view hits for each visitor.

The Segment Builder provides a simple architecture to build these subsets and apply rules as nested, hierarchical Visitor, Visit, or Hit containers. This videos explains the segment container hierarchy, the operation options, and segment application in detail.

In the next step, you'll learn more about creating a complex segment using the Segment Builder.