Segment comparison

Comparing segments

Understanding the true differences between marketing segments has always been a difficult and time-consuming process. Segment IQ, part of Analysis Workspace in Adobe Analytics, simplifies this analysis by examining any two Analytics segments across all of your dimensions and metrics to automatically discover their most statistically significant differences. This video shows you how to compare segments using the Segment Comparison Panel.

In the next step, you'll compare segments using the Segment Comparison panel.