Path analysis

Path analysis using fallout and flow visualizations

This video explains Fallout and Flow and how to use those visualizations to identify how many of your visitors have converted to customers. These reports also help you analyze where in the conversion process you lost visitors that chose not to convert. This information will help you optimize your site engagement and product catalog.

In the next step, you'll learn how to identify the number of visitors who became customers on a credit card application page.