Create reports and visualizations using Adobe Analytics I
Create Reports and Visualizations Using Adobe Analytics I is an on-demand course, where you will learn how to navigate the reporting interface, create engaging reports and visualizations to get answers to your business questions, and configure reports for effective decision-making using Adobe Analytics.
In this course
8 hours
You will learn how to:
- Navigate the Adobe Analytics workspace and understand how KPIs connect to business goals
- Identify where your visitors come from using traffic sources, campaign tracking codes, and marketing channels
- Profile your audience using demographic, geographic, and technology dimensions
- Analyze page-level activity, site sections, and visitor navigation paths through content
- Measure visitor loyalty and retention using return frequency, visit depth, and conversion timelines
- Build segments using hit, visit, and visitor containers to isolate meaningful audiences
- Create calculated metrics and apply attribution models to derive custom insights from your data
- Customize workspace projects with annotations, templates, and dropdown filters for stakeholder self-service