Key takeaways

In this module, you have learned:

• Adobe Real-Time CDP is an enterprise grade application that brings customer data from multiple sources to create unified customer view in real-time, manages and governs the ingested data, and defines the segmentation rules to create audiences that can be activated in other destination applications.
• Real-Time Customer Profile comprise Identity service, Unified Profile service, and Segmentation service.
• An ExperienceEvent is a fact record of what occurred, including the point in time and identity of the individual involved.
• Computed attributes help convert profile behavioral data into aggregated values at the profile level.
• Data Governance enables you to manage customer data and ensure compliance with regulations, restrictions, and policies applicable to data use.

You have also learned how to ingest data by using Real-Time Customer Profile in Experience Platform.