Module quiz

1. To divide large groups of profiles into smaller groups with similar traits for targeted marketing strategies.
2. To create a unified customer profile for all users.
3. To import external data into the platform.
4. To activate audiences to destinations.

1. Build Rule Method.
2. Composition Method.
3. Streaming Segmentation.
4. Batch Segmentation.

1. Streaming segmentation evaluates data once, while batch segmentation updates continuously.
2. Streaming segmentation uses external data, while batch segmentation uses internal data.
3. Streaming segmentation updates audiences in real-time based on user activity, while batch segmentation processes all profile data at once.
4. Streaming segmentation is faster but less accurate than batch segmentation.

1. To create customer profiles.
2. To export profile fragments to external applications for engagement activities.
3. To import data from external systems.
4. To evaluate audience definitions.

1. They allow you to compare static attributes across profiles.
2. They simplify the audience creation process by using predefined rules.
3. They enable scaling complex audiences by defining rules that adapt to large and variable datasets, such as comparing purchases across different time periods.
4. They are only used for batch segmentation.