Key takeaways

In this module, you have learned:

• The Experience Platform Segmentation service provides a Segment Builder user interface and Restful API to build segments and generate audiences from the Real-Time Customer Profile data.
• Audiences can be created in two different ways: directly composed as audiences or through platform-derived segment definitions.
• Audience Composition provides a workspace to build and edit audiences using different blocks that represent a specific action.
• There are three methods of evaluating audiences: streaming segmentation, batch segmentation, and edge segmentation.
• The Audiences dashboard outlines the key metrics related to your organization’s audience data.

You also learned to create, compose, and import audiences.