Create, compose, and import audiences in RTCDP (B2C)

Create an audience based on attributes

Learn how to create an audience based on attributes.

Create an audience based on events

Learn how to create an audience based on events.

Compose an audience by building a custom rule

Learn how to compose an audience by building a custom rule.

Sequential audiences

Sequential audiences help define a series of events reflecting the customer journey in the order of occurrence.

Create sequential audiences

Learn how to create sequential audiences.

Create a multi-entity audience

Learn about multi-entity audiences, and then learn how to create one.

Create an aggregation audience

Learn how to create an aggregation audience.

Create a dynamic audience

Learn how to create a dynamic audience.

Import audience

Learn how to import an audience.

Compose an audience by adding an existing audience

In the next step, you will learn about destinations.