Key takeaways

In this module, you have learned:

• Real-Time CDP B2B is purpose-built for B2B marketers to unify, govern, and activate all lead and account data.
• You can unify individual data from multiple sources with linked identities, along with links to all the related accounts, opportunities, and segment membership.
• After establishing relationships of the union schemas for the B2B and ingesting data, their attributes are available in the segment builder.
• Predictive lead and account scoring uses a tree-based machine learning method to build the predictive lead scoring model.
• Lead to account matching enables you to join known person profiles to account profiles.