Module quiz
To pass this module quiz, you must answer at least 4 out of 5 questions correctly. It is not timed, and you can retake it as many times as needed.
When does Customer Journey Analytics (CJA) primarily process data?
false
- At collection time, using rules applied as data arrives
- Only when an Adobe Experience Platform SDK is in use
- At report time. CJA is designed for minimal collection-time processing and applies powerful transformations through data views and workspace at query time
- Both at collection time and report time equally
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What is the purpose of the "person ID" when creating a connection in Customer Journey Analytics?
false
- It is the login identifier used to authenticate users accessing the workspace
- It ties events together into a unified journey, enabling CJA to unify data from multiple datasets under a single person
- It is an automatically generated identifier Adobe assigns to each dataset
- It is used only in profile datasets and has no effect on event data
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What is a data view in Customer Journey Analytics?
false
- A visualization type in workspace that shows data in a tabular format
- A raw copy of a dataset stored from Adobe Experience Platform
- A container that determines how data from a connection is interpreted, including which dimensions, metrics, and components are available in Analysis Workspace
- An audience segment created from a histogram and published to AEP
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What advantage does CJA's columnar data storage format provide?
false
- It stores data by rows grouped by date, enabling faster time-series charts
- Storing data by columns rather than rows enables faster access, filtration, and queries for analytical processing
- It compresses raw data at collection time to reduce storage costs
- It limits datasets to a fixed schema to ensure consistent data quality
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What does assigning a custom component ID to a metric in a data view allow?
false
- It shares the metric definition globally across all CJA connections automatically
- It ensures the metric remains compatible across different data views, even those based on different schema fields, because the reporting API uses the component ID to identify the metric regardless of the underlying field
- It enables real-time metric updates that apply to all previously saved workspace projects
- It restricts the metric so only admins can view it in workspace
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