Get started with Adobe Customer Journey Analytics
Introduction to Adobe Customer Journey Analytics
Let's start with an explanation of what Customer Journey Analytics is by learning about its architecture, workflow, and connections with Adobe Experience Platform.
After completing this module, you should be able to:
- Explain the benefits of Adobe Customer Journey Analytics.
- Explain reporting components.
- Create reports on multi-channel sales.
- Create a mobile dashboard for quick analysis of cross-channel data.
- Create a project folder and a project.
Demonstration: connections
In this demonstration, you will learn how to create a connection between Adobe Experience Platform and Customer Journey Analytics.
Now that you've learned how to create a connection, let's learn about data views.
Demonstration: data views
In this demonstration, you will learn how to create a data view using the Connection you created in Adobe Customer Journey Analytics.
Demonstration: data views capabilities
In this demonstration, you will learn the capabilities of data views in Adobe Customer Journey Analytics.
In the next steps, you'll learn about reporting components and reporting.