Create summary-level data sources in Customer Journey Analytics

In this step, you will learn how to integrate summary-level data into Customer Journey Analytics. This type of data allows you to aggregate and analyze information that isn't organized by individual IDs, such as campaign or product data. You will explore the process of creating connections, configuring data views, and combining summary data with event data for comprehensive reporting. This capability enhances your ability to gain deeper insights into campaign performance and increases reporting flexibility within Customer Journey Analytics.

Next, you will learn about formatting metrics in data views to optimize your reporting in Customer Journey Analytics.