Utilize CJA lookups for deeper data relationships

In this step, you will explore how to use Customer Journey Analytics (CJA) lookups to enhance data relationships, particularly in B2B scenarios. You will learn how to add lookup data to lookup and profile datasets, and how to effectively plan and map key fields. This will enable you to establish complex data relationships, such as linking person to account, and improve the accuracy of your reporting and analysis.

With a solid understanding of CJA lookups, you are now equipped to create more comprehensive reports that reveal deeper insights into customer interactions. This concludes the module on enhancing data connections in Customer Journey Analytics.