Add new data to a connection in Customer Journey Analytics

In this step, you will learn how to enhance your analysis by adding new data from various channels to an existing connection in Customer Journey Analytics. You will understand the requirements for merging this new data and how it impacts your analysis and reports. By integrating additional data, you can achieve a more comprehensive view of your customers' journeys, leading to more accurate reporting and insights.

Next, you will explore how to use CJA lookups for lookup and profile data to deepen the relationships between data elements in your analysis.