Key takeaways

In this module, you learned how to effectively connect Customer Journey Analytics to Experience Platform data sources, add new data to existing connections, and utilize lookups for deeper data relationships. You explored the architecture, use cases, and permissions required for creating connections, and how to integrate additional data from various channels to enrich your analysis and reports. You should now understand how to enhance your data analysis capabilities using Customer Journey Analytics.

The following are some of the key takeaways from the module:

• Understand the process of connecting Customer Journey Analytics to Experience Platform data sources to enable data analysis.
• Learn how to add new data from other channels to existing connections to gain a more comprehensive view of customer journeys.
• Utilize lookups to establish complex data relationships, enhancing the depth of your analysis and reporting.
• Recognize the importance of using consistent Person IDs for merging datasets effectively in reports.
• Appreciate the impact of additional data on session length, attribution, and filtering in Customer Journey Analytics.

Now it's time to measure how well you learned these lessons with a short quiz.