Understand graph-based stitching

In this step, you will explore graph-based stitching, a feature that leverages the Identity Graph to align identities across Experience Platform applications. You will learn how this process allows for more datasets to be joined in Customer Journey Analytics by using a common person identifier. By understanding graph-based stitching, you will gain insights into how it enhances customer journey analysis and activation by realigning datasets to a single identifier and improving identity coverage.

This concludes the module on stitching techniques in Customer Journey Analytics. You now have a comprehensive understanding of both field-based and graph-based stitching, enabling you to enhance your data analysis and activation strategies.