Explore the overview of stitching

In this step, you will gain a comprehensive understanding of event stitching, a crucial process in Customer Journey Analytics. You will learn how stitching connects unauthenticated events to authenticated ones, providing a holistic approach to reporting and activation. This overview will cover the basics of stitching, its importance in person-based reporting, and how it enhances data analysis by linking various identities across channels and devices.

Next, you will delve into graph-based stitching, which utilizes the Identity Graph to further align identities across Experience Platform applications.