Understand how Customer Journey Analytics uses identity

In this step, you will explore how Customer Journey Analytics utilizes identity to enhance data analysis. You will learn about the practical application of identity stitching, which allows for cross-channel visualizations by connecting visitor IDs. This understanding will help you see how different data sets are combined to provide a comprehensive view of customer interactions across channels.

Next, you will delve into an overview of stitching, which is crucial for connecting unauthenticated and authenticated events to create a holistic reporting approach.