Key takeaways

In this module, you explored some foundational aspects of Customer Journey Analytics (CJA), including key terms and data handling. You learned how to effectively manage data schemas and how they are translated into dimensions and metrics in CJA. You also learned how CJA handles high cardinality in your data analysis. This knowledge equips you to leverage Customer Journey Analytics for informed decision-making.

The following are some of the key takeaways from the module:

• Understand and define key terms and concepts in Customer Journey Analytics and how they relate to Adobe Analytics.
• What “components” are in CJA (dimensions, metrics, segments, date ranges) and how segment containers like person/session/event work.
• Translate dataset schemas into dimensions and metrics, and manage high cardinality within Customer Journey Analytics.
• Utilize unlimited variables in Customer Journey Analytics for flexible data analysis without the constraints of traditional variable limits.
• How array fields from Adobe Experience Platform (like string arrays and arrays of objects) are represented in Customer Journey Analytics.
• How you can control attribution and expiration/persistency settings for dimensions and metrics in Customer Journey Analytics.

Now it's time to measure how well you learned these lessons with a short quiz.