Explore Customer Journey Analytics

In this step, you will explore Customer Journey Analytics, an application service built on Adobe Experience Platform. You will learn how it enables multi-channel analysis using Analysis Workspace, allowing you to gain insights from various data sets. Discover how Customer Journey Analytics helps you understand the entire customer journey, providing a comprehensive view across different touchpoints. This step will also highlight the benefits of interactivity and ease of use for business users, enabling them to derive valuable insights without needing advanced technical skills.

Next, you will delve into the architecture and integrations of Customer Journey Analytics, learning how it connects with Adobe Experience Platform to enhance data analysis capabilities.