Set attribution settings in data views

In this step, you will learn how to customize your data view by setting attribution and persistence settings for both metrics and dimensions in Customer Journey Analytics. You will explore how to assign default attribution models and lookback windows to metrics, as well as allocation and expiration settings to dimensions. This will help you ensure that your data is accurately represented and analyzed according to your specific needs.

This concludes the module on data view configuration in Customer Journey Analytics. You now have the skills to format metrics and set attribution settings, enhancing your data analysis capabilities.