Utilize CJA lookups for deeper data relationships

In this step, you will explore how to use Customer Journey Analytics (CJA) lookups to enhance data relationships within your datasets. You will learn how to add lookup data to lookup and profile datasets, and how to effectively plan and map key fields. This will enable you to establish complex relationships, such as person-to-account connections in B2B scenarios, ensuring accurate reporting and analysis.

For detailed documentation, visit Dataset types and Add account-level data as a lookup dataset.

With a solid understanding of CJA lookups, you are now equipped to create comprehensive reports that reveal deeper insights into your data relationships. This concludes the module on enhancing data connections in Customer Journey Analytics.