Add new data to a connection in Customer Journey Analytics

In this step, you will learn how to enhance your analysis by adding new data from various channels to an existing connection in Customer Journey Analytics. You will understand the requirements for merging this new data and the impact on analysis and reports. This includes understanding the configuration settings needed to integrate additional data effectively, ensuring a more comprehensive view of customer interactions across different touchpoints.

Next, you will explore how to use CJA lookups for lookup and profile data, allowing for deeper relationships between data elements in your analysis.